After you've exhausted every Facebook group poll to help you name your stuff, try this...

The Gut-Punching Humor Hack To 

Six-Figure Sales Copy

Persuasion & naming salon for creatively-tapped marketers + entrepreneurs ready to hit ‘em in the heart with a power-packed name that makes you unforgettable + uncopyable

After you've exhausted every Facebook group poll to help you name your stuff, try this...

The Gut-Punching
Humor
Hack To
Six-Figure
Sales Copy

Persuasion & naming salon for creatively-tapped marketers + entrepreneurs ready to hit ‘em in the heart with a power-packed name that makes you unforgettable + uncopyable

There are two serious diagnoses plaguing entrepreneurs across industries.

Even the most seasoned marketers are testing positive.

Flatlined Copy

Lame Name Syndrome

You know how it goes...

You racked your brain on the perfect name, your notebook has six whole pages of feverish chicken scratch from your last (unfruitful) brainstorm session.


And yet, your launch looms nearer and everytime you tell someone the name you sacrificed your last brain cell to, you end up having to explain it anyway.

Like a Bad Joke

And the Lame Name is just where it starts. This bad joke juju is peppered across your whole sales page.

There are two serious diagnoses plaguing entrepreneurs
across industries.

Even the most seasoned
marketers are testing positive.

Flatlined Copy

Lame Name Syndrome

You know
how it goes...

You racked your brain on the perfect name, your notebook has six whole pages of feverish chicken scratch from your last (unfruitful) brainstorm session.


And yet, your launch looms nearer and everytime you tell someone the name you sacrificed your last brain cell to, you end up having to explain it anyway.

Like a Bad Joke

And the Lame Name is just where it starts. This bad joke juju is peppered across your whole sales page.

You’re definitely beyond the point of starting from scratch. There’s good nuggets in there…but no golden thread to connect them together.


So you do what any contemporary copywriter would do. You Google a copywriting formula.


Except the first page of Google is suffocating with over 234 different copywriting formulas. 

Which is basically 234 different recipes for 

copy success. 

And that success is banking on the fact that you have that inexplicable quality of any great chef: the intuitive ability to add or omit ingredients or blend them together in a way that captivates the senses.  

234 copy recipes does not captivate the senses. 

Not for you, and certainly not even for your audience.Think about it -- if you’re sick of dealing with formulas, your audience is sick of reading them. Because without a chef’s master copywriter's intuition, you’re back to square one, dealing with Flatlined Copy.

You’re definitely beyond the point of starting from scratch. There’s good nuggets in there…but no golden thread to connect them together.


So you do what any contemporary copywriter would do. You Google a copywriting formula.


Except the first page of Google is suffocating with over 234 different copywriting formulas. 

Which is basically 234 different recipes for 

copy success. 

And that success is banking on the fact that you have that inexplicable quality of any great chef: the intuitive ability to add
or omit ingredients or blend
them together in a way that
captivates the senses.  

234 copy recipes does not captivate the senses. 

Not for you, and certainly not even for your audience. Think about it -- if you’re sick of dealing with formulas, your audience is sick of reading them. Because without a chef’s master copywriter's intuition, you’re back to square one, dealing with
Flatlined Copy.

Whatever will you DO?!

Whatever will you DO?!

You need something with pizzazz.
Something punchy. Something RESONANT.

You need something
with pizzazz.

Something punchy.

Something Resonant.

Because marketing arguments and copywriting are 

really trying to accomplish the same thing: 

Because marketing arguments
and copywriting are really trying
to accomplish the same thing: 

they’re trying to get you to feel something as it relates to your offer.

they’re trying to get you to
feel something as it relates to
your offer.

If you can FEEL the emotional resonance, if that connection is established, you’ve bought yourself enough time to plead your case. To show your wares and create an environment for your humans to make a decision.

If you can FEEL the emotional resonance, if that connection is established, you’ve bought yourself enough time to plead your case. To show your wares and create an environment for your humans to make a decision.

And That is The Point of Your Sales Copy

Your sales page is a lot like walking out on stage.


The lights turn on...and it’s sink or swim time.


Like a comedian unsure if they’ll be met with hecklers

…or if they’ll nail the punchline.


This is exactly what your sales page is missing: 

a Punchline

Your sales page is a lot like
walking out on stage.


The lights turn on...
and it’s sink or swim time.


Like a comedian unsure if
they’ll be met with hecklers

…or if they’ll nail the punchline.


This is exactly what your
sales page is missing: 

a Punchline

Comedy Clubs & Copywriting

What makes a good punchline?


According to the entire library of Netflix specials and the latest Bo Burnham album, a punchline has 3 main components:

Let’s break ‘em down a little further to understand…

Hooks Attention

This is usually the gasp-inducing “I can’t believe he just said that!” moment that snaps your attention back to the stage so fast you think your neck might snap. #ClutchYourPearls

Grippy Context

After they have your attention, this is usually where they back peddle to tell the story or give context to their shocking statement (or whatever they said to get your attention). 

Resonance

This is the mic drop moment, the one that makes you either bust a gut or silently give the damn that slapped head nod. Whether people agree with your punchline is irrelevant. 

A punchline delivers a blow of resonance directly to the chest.

It sits there and STAYS there.

Even after the show.

Even after people navigate away from your page.

Comedy Clubs & Copywriting

What makes a good punchline?


According to the entire library of Netflix specials and the latest Bo Burnham album, a punchline has 3 main components:

What makes a good punchline?


According to the entire library of
Netflix specials and the latest
Bo Burnham album, a punchline
has 3 main components:

Let’s break ‘em down a little further to understand…

Let’s break ‘em down a little
further to understand…

Hooks Attention

This is usually the gasp-inducing “I can’t believe he just said that!” moment that snaps your attention back to the stage so fast you think your neck might snap. #ClutchYourPearls

Grippy Context

After they have your attention, this is usually where they back peddle to tell the story or give context to their shocking statement (or whatever they said to get your attention). 

Resonance

This is the mic drop moment, the one that makes you either bust a gut or silently give the damn that slapped head nod. Whether people agree with your punchline is irrelevant. 

A punchline delivers a blow of resonance directly to the chest.

It sits there and STAYS there.


Even after the show.


Even after people navigate
away from your page.

Will your copy fall flat? 

Or will you nail the punchline? 

I'm a Certified Master Marketer, Funnel & Messaging Strategist, and bonafide goofball because how else do you develop a sales page strategy based on humor antics?


I’ve been building funnels for the past few years and have been honored to work with some incredible human beings on equally incredible initiatives. From brand strategy to launch planning to funnel builds -- marketing that consistently outperforms expectations has one common theme: it nails a punchline.


Your Punchline has 5 total components:

Brands I've Worked With:

I'm a Certified Master Marketer, Funnel & Messaging Strategist, and bonafide goofball because how else do you develop a sales page strategy based on humor antics?


I’ve been building funnels for the past few years and have been honored to work with some incredible human beings on equally incredible initiatives. From brand strategy to launch planning to funnel builds -- marketing that consistently outperforms expectations has one common theme: it nails a punchline.


Your Punchline has 5 total components:

Brands I've Worked With:

If you believe in your offer (which of course you do), then it deserves to be represented by all five points. I’m here to help you do just that. 

Together we’ll boss up your marketing with a powerful…

Punchline

Persuasion & naming salon for creatively-tapped marketers + entrepreneurs ready to 

hit ‘em in the heart with a power-packed  name that makes you *unforgettable* + uncopyable

fOR BUSINESS OWNERS OF ALL INDUSTRIES

Marketers | Copywriters | Designers | Coaches | Course Creators

fOR BUSINESS OWNERS OF ALL INDUSTRIES

Marketers | Copywriters | Designers | Coaches | Course Creators

Launch your next program with a name that begs attention and damn-near demands conversion

Launch your next program with a name that begs attention and damn-near demands conversion

Boost the virality of your offer with a succinct, sticky message so your happy clients can easily talk about you with their favorite people

 (aka..your best referrals)

Punchline VIP Day

is offered as a 1- or 2-day DFY VIP support container hosted via Voxer + Loom.

is a 2-day breakthrough support container hosted via Voxer + Loom to collaborate on your name, tagline, or marketing argument.

So how does it work? Great question, there’s 3 phases.

Here's What We Can Get Done:

#01

Book Your Appointment

Buy your tickets to the show

Consider me your skit writer for the day. Just like you’d send ideas and themes to a writing team, I’ll need some context to hit the ground running. Whether it’s your funnel board, sales copy, or working notes, after booking your appointment, you’ll have an opportunity to send me ideas so my brain can pick up where yours left off.

This Part Includes:

The golden thread that will weave all the pieces of your marketing campaign together.

#02

Arrive To The Studio for Support

Talking strategy backstage

Imagine this: we’re talking strategy backstage we’re chatting back and forth after I present your initial ideas, whipping them into shape to come up with your new punchline. You give me feedback on how you like these pieces, but aren’t sure about these other pieces. You say something brilliant. I incorporate it in and together we sculpt a truly envious punchline.

This Part Includes:

1-day breakthrough Voxer support to creatively workshop your punchline to completion.

#03

Aftercare

It’s all in the integration, baby

Create some space later on or the next day to integrate your new name or persuasive argument across your program, launch strategy, funnel, salespage or other digital assets. There is no execution without integration - put that punchline to work for you!

This Part Includes:

Loom videos + Voxer instructions for getting the most out of your power-packed punchline.

Punchline

  • Your 5-Part Punchline (Value $1997)
  • Loom Instructional Videos (Value $397)
  • 1-Day Breakthrough Voxer Support (Value $1997)

Total Value = $4,391.00

Today's Price = $1497

Punchline Promise

If you book this service, and we don’t come up with a brilliant punchline for your program, sales page or launch? Then you deserve your money back


You are placing creative trust in me as a service-provider and that is not something I take lightly. With your trust, I clear calendar space to be available to you and creative space to create my best work with you. If you don’t get either one of those, you absolutely deserve your money back - no further questions asked. 

This is the Punchline Promise. 

Punchline Promise

If you book this service, and we don’t come up with a brilliant punchline for your program, sales page or launch? Then you deserve your money back


You are placing creative trust in me as a service-provider and that is not something I take lightly. With your trust, I clear calendar space to be available to you and creative space to create my best work with you. If you don’t get either one of those, you absolutely deserve your money back - no further questions asked. 

This is the Punchline Promise. 

What happens when all the 

good names are taken?

I'm not here to lie to you. It happens. You agonize over the perfect name for weeks. MONTHS EVEN. Then in one gut-dropping moment you find someone that's already rocking a similar transformation with the SAME BANGER OF A NAME that took you FOREVER to come up with. And they’ve already trademarked! Dammit!


You don't want to push back your launch AGAIN because you just can't land on a good name. And you don't want to wait months for feedback from your customers to come up with a name, either.


I'm a believer in Big Magic, the philosophy that ideas are sentient things. That inspiration murmurs to us, picking us out individually to manifest into reality...


But I also *know* that without action, ideas will leave and find new owners. 

People who move quicker, people that prove they believe in themselves and their mission enough to act on it.


This is what a punchline does for you.

It gives you the inspirational commitment to act on your good ideas and to invite your clients to experience a similar type of magic when they say YES to your punchline. 

In a world of backlit computerized noise, you need something to pierce the digital space with stunning clarity.

You need a Punchline.

Inspiration might whisper...

but a punchline howls.

You've Got Questions?

I've Got Answers!

 
+Are there any refunds?
 
+ How does booking work?
   
+ Can we really create a punchline in one day? How does this work?
 
+So you're going to create a punchline with all 5 pieces?
 
+ What if you don't know my industry?
 
+ What if I don't like the final product?
 
+ Any hidden fees?
 
+ What happens if I find out later that someone really does already have my name?
 
+ What do you need from me as a client?
 
+What if I already have a name that I love?
 
+ What do I need to have prepared for you to create a persuasive punchline (aka marketing argument)?
 

SURGEON GENERAL'S WARNING: You may never want to write a marketing argument or name anything by yourself ever again...

BUT ISN'T THAT EXCITING?! In the next few minutes, you'll be selecting your Punchline Day and answering a few questions to help get us started.


You're a few clicks away from a power-packed punchline that's going to elevate your entire marketing message and completely change the game for your next launch.


All without *once* asking random Facebook groups for their opinion and isn't that just great?!

It’s time to nail your punchline. 

Let’s get it.

- Ash Burnside

SURGEON GENERAL'S WARNING: You may never want to write a marketing argument or name anything by yourself ever again...

BUT ISN'T THAT EXCITING?! In the next few minutes, you'll be selecting your Punchline Day and answering a few questions to help get us started.


You're a few clicks away from a power-packed punchline that's going to elevate your entire marketing message and completely change the game for your next launch.


All without *once* asking random Facebook groups for their opinion and isn't that just great?!

It’s time to nail
your punchline. 

Let’s get it.

- Ash Burnside

Punchline

  • Your 5-Part Punchline (Value $1997)
  • Loom Instructional Videos (Value $397)
  • 1-Day Breakthrough Voxer Support (Value $1997)

Total Value = $4,391.00

Today's Price = $1497

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