Six-Figure Sales Copy
And yet, your launch looms nearer and everytime you tell someone the name you sacrificed your last brain cell to, you end up having to explain it anyway.
And yet, your launch looms nearer and everytime you tell someone the name you sacrificed your last brain cell to, you end up having to explain it anyway.
You’re definitely beyond the point of starting from scratch. There’s good nuggets in there…but no golden thread to connect them together.
So you do what any contemporary copywriter would do. You Google a copywriting formula.
Except the first page of Google is suffocating with over 234 different copywriting formulas.
copy success.
And that success is banking on the fact that you have that inexplicable quality of any great chef: the intuitive ability to add or omit ingredients or blend them together in a way that captivates the senses.
You’re definitely beyond the point of starting from scratch. There’s good nuggets in there…but no golden thread to connect them together.
So you do what any contemporary copywriter would do. You Google a copywriting formula.
Except the first page of Google is suffocating with over 234 different copywriting formulas.
copy success.
And that success is banking on the fact that you have that inexplicable quality of any great chef: the intuitive ability to add
or omit ingredients or blend
them together in a way that
captivates the senses.
Because marketing arguments and copywriting are
really trying to accomplish the same thing:
Because marketing arguments
and copywriting are really trying
to accomplish the same thing:
If you can FEEL the emotional resonance, if that connection is established, you’ve bought yourself enough time to plead your case. To show your wares and create an environment for your humans to make a decision.
If you can FEEL the emotional resonance, if that connection is established, you’ve bought yourself enough time to plead your case. To show your wares and create an environment for your humans to make a decision.
The lights turn on...and it’s sink or swim time.
Like a comedian unsure if they’ll be met with hecklers
…or if they’ll nail the punchline.
This is exactly what your sales page is missing:
The lights turn on...
and it’s sink or swim time.
Like a comedian unsure if
they’ll be met with hecklers
…or if they’ll nail the punchline.
This is exactly what your
sales page is missing:
What makes a good punchline?
According to the entire library of Netflix specials and the latest Bo Burnham album, a punchline has 3 main components:
Let’s break ‘em down a little further to understand…
This is usually the gasp-inducing “I can’t believe he just said that!” moment that snaps your attention back to the stage so fast you think your neck might snap. #ClutchYourPearls
After they have your attention, this is usually where they back peddle to tell the story or give context to their shocking statement (or whatever they said to get your attention).
This is the mic drop moment, the one that makes you either bust a gut or silently give the damn that slapped head nod. Whether people agree with your punchline is irrelevant.
It sits there and STAYS there.
Even after the show.
Even after people navigate away from your page.
What makes a good punchline?
According to the entire library of Netflix specials and the latest Bo Burnham album, a punchline has 3 main components:
What makes a good punchline?
According to the entire library of
Netflix specials and the latest
Bo Burnham album, a punchline
has 3 main components:
Let’s break ‘em down a little further to understand…
Let’s break ‘em down a little
further to understand…
This is usually the gasp-inducing “I can’t believe he just said that!” moment that snaps your attention back to the stage so fast you think your neck might snap. #ClutchYourPearls
After they have your attention, this is usually where they back peddle to tell the story or give context to their shocking statement (or whatever they said to get your attention).
This is the mic drop moment, the one that makes you either bust a gut or silently give the damn that slapped head nod. Whether people agree with your punchline is irrelevant.
It sits there and STAYS there.
Even after the show.
Even after people navigate
away from your page.
Or will you nail the punchline?
I'm a Certified Master Marketer, Funnel & Messaging Strategist, and bonafide goofball because how else do you develop a sales page strategy based on humor antics?
I’ve been building funnels for the past few years and have been honored to work with some incredible human beings on equally incredible initiatives. From brand strategy to launch planning to funnel builds -- marketing that consistently outperforms expectations has one common theme: it nails a punchline.
Your Punchline has 5 total components:
I'm a Certified Master Marketer, Funnel & Messaging Strategist, and bonafide goofball because how else do you develop a sales page strategy based on humor antics?
I’ve been building funnels for the past few years and have been honored to work with some incredible human beings on equally incredible initiatives. From brand strategy to launch planning to funnel builds -- marketing that consistently outperforms expectations has one common theme: it nails a punchline.
Your Punchline has 5 total components:
If you believe in your offer (which of course you do), then it deserves to be represented by all five points. I’m here to help you do just that.
Together we’ll boss up your marketing with a powerful…
Persuasion & naming salon for creatively-tapped marketers + entrepreneurs ready to
hit ‘em in the heart with a power-packed name that makes you *unforgettable* + uncopyable
Marketers | Copywriters | Designers | Coaches | Course Creators
Marketers | Copywriters | Designers | Coaches | Course Creators
is offered as a 1- or 2-day DFY VIP support container hosted via Voxer + Loom.
is a 2-day breakthrough support container hosted via Voxer + Loom to collaborate on your name, tagline, or marketing argument.
So how does it work? Great question, there’s 3 phases.
#01
Buy your tickets to the show
Consider me your skit writer for the day. Just like you’d send ideas and themes to a writing team, I’ll need some context to hit the ground running. Whether it’s your funnel board, sales copy, or working notes, after booking your appointment, you’ll have an opportunity to send me ideas so my brain can pick up where yours left off.
This Part Includes:
The golden thread that will weave all the pieces of your marketing campaign together.
#02
Talking strategy backstage
Imagine this: we’re talking strategy backstage we’re chatting back and forth after I present your initial ideas, whipping them into shape to come up with your new punchline. You give me feedback on how you like these pieces, but aren’t sure about these other pieces. You say something brilliant. I incorporate it in and together we sculpt a truly envious punchline.
This Part Includes:
1-day breakthrough Voxer support to creatively workshop your punchline to completion.
#03
It’s all in the integration, baby
Create some space later on or the next day to integrate your new name or persuasive argument across your program, launch strategy, funnel, salespage or other digital assets. There is no execution without integration - put that punchline to work for you!
This Part Includes:
Loom videos + Voxer instructions for getting the most out of your power-packed punchline.
If you book this service, and we don’t come up with a brilliant punchline for your program, sales page or launch? Then you deserve your money back
You are placing creative trust in me as a service-provider and that is not something I take lightly. With your trust, I clear calendar space to be available to you and creative space to create my best work with you. If you don’t get either one of those, you absolutely deserve your money back - no further questions asked.
This is the Punchline Promise.
If you book this service, and we don’t come up with a brilliant punchline for your program, sales page or launch? Then you deserve your money back
You are placing creative trust in me as a service-provider and that is not something I take lightly. With your trust, I clear calendar space to be available to you and creative space to create my best work with you. If you don’t get either one of those, you absolutely deserve your money back - no further questions asked.
This is the Punchline Promise.
good names are taken?
I'm not here to lie to you. It happens. You agonize over the perfect name for weeks. MONTHS EVEN. Then in one gut-dropping moment you find someone that's already rocking a similar transformation with the SAME BANGER OF A NAME that took you FOREVER to come up with. And they’ve already trademarked! Dammit!
You don't want to push back your launch AGAIN because you just can't land on a good name. And you don't want to wait months for feedback from your customers to come up with a name, either.
I'm a believer in Big Magic, the philosophy that ideas are sentient things. That inspiration murmurs to us, picking us out individually to manifest into reality...
But I also *know* that without action, ideas will leave and find new owners.
People who move quicker, people that prove they believe in themselves and their mission enough to act on it.
This is what a punchline does for you.
It gives you the inspirational commitment to act on your good ideas and to invite your clients to experience a similar type of magic when they say YES to your punchline.
In a world of backlit computerized noise, you need something to pierce the digital space with stunning clarity.
You need a Punchline.
but a punchline howls.
BUT ISN'T THAT EXCITING?! In the next few minutes, you'll be selecting your Punchline Day and answering a few questions to help get us started.
You're a few clicks away from a power-packed punchline that's going to elevate your entire marketing message and completely change the game for your next launch.
All without *once* asking random Facebook groups for their opinion and isn't that just great?!
It’s time to nail your punchline.
Let’s get it.
- Ash Burnside
BUT ISN'T THAT EXCITING?! In the next few minutes, you'll be selecting your Punchline Day and answering a few questions to help get us started.
You're a few clicks away from a power-packed punchline that's going to elevate your entire marketing message and completely change the game for your next launch.
All without *once* asking random Facebook groups for their opinion and isn't that just great?!
It’s time to nail
your punchline.
Let’s get it.
- Ash Burnside